Updated Market Research from Cycle 2
Summary and Key Takeaways
About 97% of participants reported sharing feelings with others often, which is a good indicator that expressing emotions is a top priority and activity for people
Of those people that said they share their feelings often, most of them share their feelings with friends (85.9% mentions), second highest with family (68.5% mentions) then followed by significant others and then co-workers/classmates
88% of participants reported openly expressing how they feel on social media at least sometimes, which means we can infer how users are feeling through their expressions on social media platforms
The top dislikes of wellness apps: they used too many advertisements, the user experience, and using too much data/storage.
The top likes of wellness apps: the helpful updates, engagement, and integration with other apps
The top 3 mentions for participants’ ideal wellness app: track fitness goals, track mood, and track nutrition and hydration
For those who HAVE used a wearable device before, about 92% of respondents reported their wellness improving at least somewhat
We are utilizing this information to further develop our company, product, and next research cycle.